The Mass Media
Sociological Perspectives
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Understanding the Impact of Mass Media: Sociological Perspectives, Slides of Mass Communication
The concept of mass media, its historical development, and its sociological perspectives. It covers early critics of mass media, its impact on children, the history of news in the US and Canada, and theoretical perspectives such as functionalism, conflict theory, and symbolic interactionism. The document also discusses the selectivity of news and the role of ideology.
Typology: Slides
2021/2022
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The Mass Media
Sociological Perspectives
Mass Media defined
- Mass media is defined as -
interpersonal communications
directed to a vast audiences.
- Mass Media include-television,
radio, newspapers, the internet
Urie Bronfrenbrennar
- Referrred to the television viewing
as, “The Unmaking of the
American child(1962)
Mass=large clump
- The term- mass media, derives
from the term mass -large clump,
shapeless piece of matter…
Brief HISTORY of the News
• THE UNITED STATES
• CANADA
Early Democracy US
- Free Press dynamic=liberty..
- Independent News in every city and town
- The 1850 census catalogued 2, newspaper titles.
Radio and television
- By the 1960s Radio and Television surpassed the Newspaper.
- By the 2000s Radio and TV were being surpassed by the Internet.
Media in Canada
- The Oldest Canadian Newpaper The Halifax Gazette
- Currently six corporations control Canadian media compared to over 100 owners in 1900.
Timeline
4. 1960-ARPA. From military use
to University
5. 1980- Computer begin***
6. 1990’s WWW
7. 2000 – capitalism and
globalization.
Selectivity of the News-
- Leftist -note that news coverage of ethnic minorities is negative
- -Unbalanced coverage
- Street Crime vs Suite Crime
Theoretical Perspectives on
Mass Media
- Structural Functional – integration (the town crier)
- Conflict-ideology (bourgeois false consciousness)
- Symbolic Interactionist- (formal rationality)
- Post Modernism-(fragmented discourses)
1. Functionalists-Mass media
- The mass media in a democratic nation reflect varied opinions, it is fair and neutral many groups are represented.
- Media integrates human society, brings groups together, contributes to collective consciousness.
Mass Media and SF
- a. Functionalists such as T. Parsons- media plays a vital role in the integration, adaptation society.
- The media gathers and disseminates information (It is only the town crier).
Mass Media and SF
- b. It socializes us into the on-going social order…It transmits cultural heritage, and basic norms and values.
- c. It provides pleasure and entertainment-stress management (chill out and watch the tube)