Test 1 IT 4123/6763 E Commerce
Name ________________________________________
Please answer as completely as you can!! (BUT don’t write a
book!!)
1. What is a marketplace?
2. List three benefits of universal standards?
a.
b.
c.
3. Which limitation on the growth of e-commerce is potentially the toughest to
overcome?
4. List three factors that will contribute to greater Internet penetration in U.S.
households? Discuss which of these three you think would have the greatest impact for
penetration and WHY you feel that way.
a.
b.
c.
5. List 2 advantages and 2 disadvantages of being a first mover:
a.
b.
c.
