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Strathclyde Business School
Undergraduate Class List
Information is correct at the time of publishing but may be subject to change
Revised August 2021
Note − A full workload at Strathclyde is 60 credits (30 ECTS) per semester − Full Year classes run for the full academic year and are only open to students attending for two semesters − Semester 1 classes run from September to December (including exams) − Semester 2 classes run from January to May (including exams)
FULL YEAR CLASSES (alphabetically by Subject Area) The following classes run for two semesters and are only open to students on exchange for the full academic year. Code Title Subject Area Level Credits AG105 Introduction to Finance and Financial Statistics Accounting 1 20 (10 ECTs) AG111 Accounting Technologies Accounting 1 20 (10 ECTs) AG218 Intermediate Financial Reporting Accounting 2 20 (10 ECTs) AG219 Cost and Management Accounting Accounting 2 20 (10 ECTs) BF111 Academic Skills All disciplines 1 10 ( 5 ECTs) Class Descriptions (alphabetically by Class Code) AG105 Introduction to Finance and Financial Statistics Level 1 – 20 credits (10 ECTs) The class provides an introduction to finance covering the basic theories of financial markets, corporate finance and investment, financial management, personal finance, security analysis and statistical applications in finance. This class provides the foundations for the Business Finance course. AG111 Accounting Technologies Level 1 – 20 credits (10 ECTs) This class is designed to provide an introduction to accounting for those students who intend to study accounting or accounting and finance in subsequent years. It assumes no prior knowledge. It ensures that, in combination with other classes, the accreditation requirements of professional accountancy bodies are met. AG218 Intermediate Financial Reporting Level 2 – 20 credits (10 ECTs) This class is concerned with the regulation of financial reporting. It includes the preparation of the financial statements of limited companies under the Companies Act 2006 and the application of the accounting standards set by the accountancy profession. The class is intended to cover some of the problems associated with properly regulating financial reporting. The fact that the rules are often vague or that accountants have been known to abuse loopholes contained within them could come as something of a shock. In many cases, there will be no single correct answer. In the exam, marks will often be awarded for your opinions (and the arguments which you put forward to support them). Prerequisites : AG111 Accounting Technologies or equivalent AG219 Cost and Management Accounting Level 2 – 20 credits (10 ECTs) This class is designed to provide the students with a deeper understanding of the concepts and practice of cost and management accounting. It builds on the material introduced in the first year class, Accounting Technologies. The aim of this class is to provide students with the tools to enable them to use accounting information to assist management in decision-making and with the planning and controlling of an organisation’s activities. Prerequisites : AG111 Accounting Technologies or equivalent BF111 Academic Skills Level 1 – 10 credits ( 5 ECTs) The module has a very broad syllabus with an aim of ensuring all students have the basic skills in place to succeed at university. Content includes essay and report writing; academic reading; assessment and feedback; library skills; communication skills; research and data analysis skills; digital marketing and basic programming skills.
Class Descriptions (alphabetically by Class Code) AG215 Business Finance Level 2 – 20 credits (10 ECTs) The aim of the class is to provide an understanding of financial management within a business enterprise. The class builds on introductory investment appraisal rules from first year to consider the appropriate cash flows to be evaluated when undertaking an investment project, forecasting and management of cash flows over time to ensure sufficient liquidity, and how companies determine their cost of capital for such projects. The course will also provide a framework to allow students to understand a company's financial policy decisions relating to payout policy, leasing, raising equity capital in efficient markets, and capital structure. Finally, the course will provide students with an understanding of how to value a business enterprise. Prerequisites : AG151 Introduction to Finance and Accounting or AG105 Introduction to Finance and Financial Statistics or equivalent AG309 Governance and Accounting Ethics Level 3 – 10 credits (5 ECTs) Governance issues have been debated at great length for many years but have reach particular prominence in the aftermath of many of the major business scandals that have arisen since the 1990s. The publication of the Cadbury Report (since revised and repackaged as the UK Code on Corporate Governance) and the changes that have occurred on an international basis make it desirable to present the accounting aspects of governance and the study of ethics in an accounting setting as a separate class. This class is intended to provide an overview of the role of accounting within business and society more generally, building on the material introduced in AG207 Intermediate Financial Accounting. Prerequisites : AG218 Intermediate Financial Reporting or equivalent AG311 Advanced Financial Reporting Level 3 – 10 credits (5 ECTs) This is an advanced level class in financial accounting. It discusses complex issues at both a practical and a theoretical level. The class aims to develop an appreciation of both the difficulties faced by preparers, auditors and standard setters in ensuring that a set of accounts gives a true and fair view and to develop an awareness of the extent to which academic research can guide and illuminate this process. The class achieves this aim through the systematic analysis of financial accounting regulations and practice, in a context of institutional and cultural factors, and through exploring research into aspects of financial accounting. This class is intended to provide an overview of the role of accounting within business and society more generally, building on the material introduced in AG Intermediate Financial Accounting Prerequisites : AG218 Intermediate Financial Reporting or equivalent AG312 Advanced Corporate Finance and Financial Markets Level 3 – 20 credits (10 ECTs) The aim of the class is to provide an understanding of the financial markets and corporate financial theories at advanced level. The class will cover financial markets, institutions and instruments, process of financing of a corporate entity and some specialist topics (such as warrants & convertibles, real options, mergers and acquisitions, and international project appraisal) that are relevant for corporate decision making. Prerequisites : AG151 Introduction to Finance and Accounting or AG105 Introduction to Finance and Financial Statistics, and AG215 Business Finance or equivalent. BF112 Introduction to Tourism Studies and Managing People Level 1 – 20 credits ( 10 ECTs) Students will develop an understanding of key concepts, critical debates and trends in hospitality and tourism management in an international context, and the key practices and processes involved in human resource management. This module highlights the synergies between both subjects; case studies discussed in Managing People are linked to hospitality and tourism, and discussion in Tourism Studies will include a focus on employment in the service sector.
- Tourism Studies: tourism supply and demand; sustainability and sustainable development; controversies in HTM; tourism trends and niches; digital revolution in HTM; future trends.
- Managing People: the context of HRM and employment; job quality and the labour market; attracting, developing and maintaining a quality workforce; leadership and managing people; critical and contemporary themes on work and employment; responsible and sustainable HRM.
BF114 Introduction to Economics and Business Analysis Level 1 – 20 credits ( 10 ECTs) The purpose of the Economics part of the module is to provide the student with a balanced introduction to economics which will be at once self-contained and lay the foundation for further work. The work of the module will be based on a programme of systematic directed reading, supplemented by experiments and exercises undertaken in tutorials. This Module uses the innovative COREecon resources, which provides a complete introduction to economics and the economy. COREecon teaches about the economy and economics by starting from a question or a problem about the economy—why the advent of capitalism is associated with a sharp increase in average living standards, for example—and then teach the tools of economics that contribute to an answer. This innovative approach ensures that students understand how the tools of economics can help us understand the modern economy. Business Analysis & Technology is the study of how analytical thinking, scientific method and associated tools can be used to help decision making. This part of the class will provide an overview of where methods and tools are widely used across a large range of industries including the manufacturing, retail, healthcare, financial services, travel, and electronics industries, as well as in local and national government. The application of Business Analysis & Technology methods can help with issues such as the management of new building projects, the design of efficient transport systems and plant layouts, personnel scheduling, allocation of resources and financial modelling and forecasting, It can help to reduce costs, increase revenues, improve customer service, increase efficiency and can even save lives. BF116 Introduction to Accounting and Finance Level 1 – 20 credits ( 10 ECTs) The class provides an introduction to finance and accounting, covering the basic concepts and practicalities of corporate finance, the principles of valuation, financial management and business investment, the role and purpose of company accounts and their usefulness, security analysis, risk and returns from investments, and personal finance. At all times the class content will be linked with financial behaviour and events in the real world. BF118 Introduction to Marketing and Entrepreneurship Level 1 – 20 credits ( 10 ECTs) The aim of this class is to provide students with a solid foundation and understanding of the theories and principles underlying marketing and entrepreneurship. A combination of marketing and entrepreneurship will be taught throughout the semester to enhance understanding of the way the two disciplines address issues related to both the macro- and micro-environment contexts of markets and entrepreneurship. Marketing is a complex process involving many different skills and activities, but it is based upon simple principles: understanding what customers want and need, being able to collect and process information relevant to the marketing environment and being able to put together and implement plans to take the business forward. In this class, you will be exposed to concepts and ideas from economics, sociology, psychology, geography and other social sciences, all in the context of the competitive business environment. Entrepreneurship too is a complex process involving many different skills and activities, though it is based upon a ‘mind-set and process by which an individual or group identifies and successfully exploits a new idea or opportunity.’ For this part of the class you’ll be working I teams to learn about the ideation process, which forms the foundations of new venture creation, in our Creative Challenge. BF121 Introduction to International Business Level 1 – 10 credits (5 ECTs) The International Business part of the module will give the student a basic understanding of the environmental context in which an organisation exists with particular emphasis on the international arena. It will familiarise the student with basic theories associated with management on a global stage, the international business context, and the strategy and interrelationships of international organisations. It is designed around four main areas:
- A general introduction to international business and the manager’s role within it
- The theoretical underpinnings associated with management in a globalised business context
- The strategy and interrelationships of international organisations
- The trends towards greater international connectedness and concerns for corporate social responsibility These areas are subdivided into topics that will familiarise the student with the basic concepts associated with international business that can be built upon at higher level of the International Business programme study. EC215 Intermediate Microeconomics Level 2 – 20 credits (10 ECTs) This is the core microeconomics class in second year. It aims to develop students’ understanding of:the concepts of consumer choice; the motives of the firm and profit maximisation; the market and its role in achieving equilibrium prices and quantities; and the implications of market power. It will introduce students to mathematical techniques commonplace in economics, giving them the ability to apply these in a wider economic context. Prerequisites : EC111 Introduction to Economics or equivalent
system; global capital and foreign exchange markets; and experiences of regional economic integration across the globe. Part 1 smoothly connects to Part 2 as it comes to a close with a set of guest lectures on how businesses themselves try to influence and alter their environment via international business lobbying. Throughout, emphasis is placed on the implications of each topic for the management of different types of firms operating across national borders.
- Part 2 focuses more closely on the strategy, structure and operations of firms operating across borders. This will cover: behavioural and economic perspectives on the internationalisation process of firms including diverse motivations to internationalisation; ‘generic’ strategies of multinational enterprise including national differences and the competitive benefits of ‘multinationality’; the influence of administrative heritage on the structuring of multinational enterprises, with particular emphasis on the tension between the need for global integration and local responsiveness across different industries, and the links between structure and strategy; evaluating and developing foreign market opportunities, including a detailed examination of modes of foreign market entry and ongoing operations (eg exporting/importing, licensing, foreign direct investment, mergers and acquisitions, joint ventures, R&D consortiums); and a special session focusing on the behaviour of the internationalising smaller or medium enterprise (SME). The challenges of acquiring, developing and exploiting knowledge through multinationality is a common thread throughout each topic, and it culminates in a session dedicated to innovation within the global firm; Part 2 closes with a detailed overview of the specific problems and choices to be made when organising the global production, be it of products or of services. This class thus complements the students’ concurrent study of the other business subjects, such as Marketing and Finance, by providing an integrative framework whereby students will be able to see how different functional issues studied in other business subjects fit within the management of an international organisation as a whole. Functional issues themselves are not a focus of the class. Through the use of case studies of real organisations, students will be able to apply not only the knowledge they gain from this class and their other business classes, but also knowledge of the national contexts of the countries pertaining to the languages that they are studying and earlier studies in Managing in a Global Context. At the same time, this class provides the necessary grounding for the third year Managing Across Cultures and Frontiers class which will examine the more micro-level issues of ‘how to do it’ with a specific focus on cross-cultural management issues. MG316 Internationalisation of Tourism Products and Services Level 3 – 20 credits (10 ECTs) The class covers a wide range of topics that are drawn from contemporary International Business and Hospitality and Tourism literatures. The class aims to introduce students to key patterns and trends in the commercial distribution of hospitality and tourism products, to provide students with key conceptual understanding to make sense of factors driving transformation in distribution, and to equip students with the knowledge required to understand the role of intermediaries and technology in driving the consumption patterns of the industry. Topics include hospitality and tourism as international business, tourism strategy and planning as competitive advantage, socio-cultural impacts of e-tourism, and common misconceptions about the impact of Airbnb on the global hotel sector. MG317 The Reflective Manager Level 3 – 20 credits (10 ECTs) In order to work effectively in organisations and manage complex, multi-faceted situations, managers need to develop their abilities to work with management theories to inform managerial practice and vice versa. Managers need to know what constitutes good or best practice, for which they need the skills of critical reflexivity, by means of which they can adapt their theories in use for specific situations. The class seeks to develop the skills of critical reflexivity so that students can become more aware of their own learning processes through reflection and critical reflection and evaluate different theory in light of this. This class aims to develop the students’ abilities to draw out their own understanding and learning of the applicability of management theory to different cultures and contexts and link their learning of the relevance of theory to the practice of management. The class also aims to develop the students’ abilities to engage in critical self-reflection as a future practising manager. MK209 Understanding Consumers and Markets Level 2 – 20 credits (10 ECTs) Many of the fundamental concepts of marketing are based on an ability to understand consumers and the marketing concept can be implemented more effectively when adequate information about the market and potential consumer behaviour is available. Marketing Research and customer information provide a critical input to the planning and development of a company’s marketing strategy in relation to marketing communications, strategic marketing and branding. In this class, we firstly explore a variety of different theories of consumption relating to consumers in the marketplace, consumers as individuals, consumers as decision-makers and consumers as social beings. We will
go beyond looking at the act of buying to consider the entire consumption cycle including pre-consumption and post-consumption attitudes and behaviour. Given that consumption has an increasingly important role in our daily lives, students will be encouraged to draw on their own experiences to aid understanding of the theoretical content of the class. Secondly, this demonstrates how understanding of the consumer can be developed by providing an overview of the decisions and stages of the Marketing Research Process. It aims to provide students with a clear appreciation of the importance of marketing research, the research process and the approaches/techniques used. Research is looked at within the context of customer information now being available from a wide range of sources including databases, loyalty cards and the internet. Prerequisites : MK111 Introduction to Marketing or equivalent MK329 Marketing Communications in the Digital Age Level 3 – 20 credits (10 ECTs) The class aims to build knowledge and understanding of digital impact upon marketing strategy; introduce and develop digital and social media marketing specific skills and knowledge; develop an understanding of Integrated marketing communications and the effect which digital channels have on its impact and place effective measurement at the core of digital marketing and communications. Prerequisites : MK111 Introduction to Marketing or equivalent MS108 Business Analysis and Technology Level 1 – 10 credits (5 ECTs) Business Analysis & Technology is the study of how analytical thinking, scientific method and associated tools can be used to help decision making. This class aims to introduce a variety of analytical methods that form the basis of analysing any business problem as well as provide students with an overview of technological change and how it affects all aspects of an organisation. The aims of this class are:
- to raise awareness of the real world problems encountered by industry that can be solved through management science methodology
- to develop an understanding of the tools and techniques used by business analysts
- to provide students with an awareness of why and where organisations use technology
- to highlight the integrative role of technology within organisations
- to demonstrate the dynamic nature of technology MS210 Analysing and Improving Operations Level 2 – 20 credits – 10 ECTs The class aims to provide basic understanding of the principles of Operations Management in both manufacturing and service industries with special focus on learning simulation package, Simul8. Management decisions and factors influencing these decisions in a variety of areas of Operations Management are discussed. These include Operations Strategy, Product and Process Design, Quality Management, Control and Improvement. Simul8 will be used to teach modelling of different business operations specifically within the context of service operations.. Decision analysis techniques are developed and are applied to some of the operations management subjects to illustrate how managers can be supported with analytical tools to reach justifiable decisions about their operations. Special attention will be given to modelling with simulation as a strong and relevant management science tool in the context of operations management. MS361 Understanding and Optimising Business Systems Level 3 – 20 credits (10 ECTs) Overall, this class will equip students with the qualitative and quantitative analytic skills and techniques in order to make action recommendations for performance improvements in complex business systems, and includes experience of working with business problems of real-world scale and complexity. In general, students will learn about the advantages and at times necessity of adopting a mixed methods approach. This builds on the differing knowledge and skills developed earlier in the BAT programme and prepares students for the experiential learning of MS420, the core honours year class. Students will also develop a deeper understanding of and expertise in the application of problem structuring and evaluation techniques. In terms of problem structuring approaches, attention will focus on cognitive / causal mapping that is Strategic Options Development and Analysis (SODA). In the realm of MCDA, students will obtain knowledge of the SMART approach, and extend this with an exploratory dive into value functions and outranking approaches. Finally, students will develop a strong understanding and solid practical knowledge of optimisation methods that are directly applicable to different business systems. Attention will focus on understanding the modelling process in relation to real-world examples, and on how the techniques can be practically applied to generate understanding and optimise system for practical gains.
SEMESTER 2 CLASSES (alphabetically by Subject Area) The following classes run for one semester from January to May (including examination and assessment). Note Some Level 1 cross-disciplinary classes are offered in both semester 1 and semester 2 under different class codes. The content is the same in each semester and you should not take the same class in both semesters. Code Title Subject Area Level Credits AG209 Taxation Accounting 2 20 (10 ECTs) AG308 Auditing and Assurance Accounting 3 10 (5 ECTs) AG310 Contemporary Management Accounting Accounting 3 10 (5 ECTs) MS109 Business Analysis and Technology Business Analysis & Technology 1 10 (5 ECTs) MS211 Managing Business Processes and Information Systems Business Analysis & Technology 2 20 (10 ECTs) MS311 Knowledge and Innovation Management Business Analysis & Technology 3 20 (10 ECTs) Z1218 New Venture Planning Business Enterprise 2 20 (10 ECTs) Z1315 Venture Management, Strategy and Growth Business Enterprise 3 20 (10 ECTs) BF117 Introduction to Accounting and Finance Cross-disciplinary: Accounting / Finance 1 20 (10 ECTs) BF115 Introduction to Economics and Business Analysis Cross-disciplinary: Economics / Business Analysis & Technology 1 20 (10 ECTs) BF113 Introduction to Tourism Studies and Managing People Cross-disciplinary: Hospitality & Tourism Management / Human Resource Management 1 20 (10 ECTs) BF119 Introduction to Marketing and Entrepreneurship Cross-disciplinary: Marketing / Entrepreneurship 1 20 (10 ECTs) EC216 Intermediate Macroeconomics and Data Analysis Economics 2 20 (10 ECTs) EC316 Topics Macroeconomics with Time Series Econometrics Economics 3 20 (10 ECTs) AG217 Portfolio Management and Security Analysis Finance 2 20 (10 ECTs) AG313 Treasury Management and Derivatives Finance 3 20 (10 ECTs) MG212 Destination Marketing Management Hospitality and Tourism Management 2 20 (10 ECTs) MG314 Event Management and Working in the Third Sector Hospitality and Tourism Management 3 20 (10 ECTs) HR208 Work Psychology for Human Resource Management Human Resource Management 2 20 (10 ECTs) HR303 Employment Relations Human Resource Management 3 20 (10 ECTs) BF122 Introduction to International Business International Business 1 10 (5 ECTs) MG315 Managing Across Cultures and Frontiers International Business 3 2 0 (10 ECTs) MG210 Understanding Change in Organisations – CLASS WITHDRAWN Management 2 20 (10 ECTs) MG318 Contemporary Trends in Management Practice Management 3 20 (10 ECTs) MK212 Services and Retail Marketing Marketing 2 20 (10 ECTs) MK328 Strategic Marketing in an International Context Marketing 3 20 (10 ECTs)
Class Descriptions (alphabetically by Class Code) AG209 Taxation Level 2 – 20 credits (10 ECTs) The main areas of taxation covered will be Income Tax, Corporation Tax and Capital Gains tax - in that order. In addition, there is a study of the principles of VAT and NIC (National Insurance Contributions ). AG217 Portfolio Management and Security Analysis Level 2 – 20 credits (10 ECTs) The class aims to provide an understanding of the principles and theories relevant to the process of building investment portfolios. The class covers practical applications as well as theoretical material. The class considers mean-variance portfolio theory, international diversification, linear asset pricing models such as the capital asset pricing model (CAPM) and arbitrage pricing theory (APT), market efficiency, behavioural finance, valuation of bonds, term structure of interest rates, bond portfolio management, mutual funds, fund performance, and issues in portfolio management. Prerequisites : AG151 Introduction to Finance and Accounting or AG105 Introduction to Finance and Financial Statistics or equivalent AG308 Auditing and Assurance Level 3 – 10 credits (5 ECTs) This class examines the role of auditing in the overall framework of corporate governance. The core of the class will cover auditing topics and be focused on the external audit of large companies, although much of the material covered will be relevant to internal audit and to the audit of smaller organisations. Auditing is an important element of financial reporting and is an extremely important component of the whole system of corporate governance. This class will build on the foundations laid in AG309 Governance and Accounting Ethics by investigating the audit process. The class will look at auditing from both a theoretical and a practical perspective and will cover a great deal of ground - most of which is necessary in order to obtain exemptions from the examinations set by professional accounting bodies. Prerequisites : AG218 Intermediate Financial Reporting or equivalent AG310 Contemporary Management Accounting Level 3 – 10 credits (5 ECTs) This class examines the role of management accounting to assist managers in solving contemporary organisational problems. This class is intended to extend your knowledge and understanding of contemporary management accounting practice, building on the material introduced in AG208 Intermediate Management Accounting. The class is intended to allow the student to develop skills in effectively applying management accounting techniques and processes in different organisational contexts and situations. The class achieves this aim by introducing the student to a range of contemporary management accounting techniques, evaluating these techniques and applying them in a series of case study workshops. All of the workshops in the class will be based on a single case to illustrate the complexity and interconnectedness of applying these different techniques. Prerequisites: AG219 Cost and Management Accounting or equivalent AG311 Advanced Financial Reporting Level 3 – 10 credits (5 ECTs) This is an advanced level class in financial accounting. It discusses complex issues at both a practical and a theoretical level. The class aims to develop an appreciation of both the difficulties faced by preparers, auditors and standard setters in ensuring that a set of accounts gives a true and fair view and to develop an awareness of the extent to which academic research can guide and illuminate this process. The class achieves this aim through the systematic analysis of financial accounting regulations and practice, in a context of institutional and cultural factors, and through exploring research into aspects of financial accounting. This class is intended to provide an overview of the role of accounting within business and society more generally, building on the material introduced in AG Intermediate Financial Accounting Prerequisites : AG218 Intermediate Financial Reporting or equivalent
Entrepreneurship too is a complex process involving many different skills and activities, though it is based upon a ‘mind-set and process by which an individual or group identifies and successfully exploits a new idea or opportunity. For this part of the class you’ll be working I teams to learn about the ideation process, which forms the foundations of new venture creation, in our Creative Challenge. BF122 Introduction to International Business Level 1 – 10 credits (5 ECs) The International Business part of the module will give the student a basic understanding of the environmental context in which an organisation exists with particular emphasis on the international arena. It will familiarise the student with basic theories associated with management on a global stage, the international business context, and the strategy and interrelationships of international organisations. It is designed around four main areas:
- A general introduction to international business and the manager’s role within it
- The theoretical underpinnings associated with management in a globalised business context
- The strategy and interrelationships of international organisations
- The trends towards greater international connectedness and concerns for corporate social responsibility These areas are subdivided into topics that will familiarise the student with the basic concepts associated with international business that can be built upon at higher level of the International Business programme study. EC216 Intermediate Macroeconomics and Data Analysis Level 2 – 20 credits (10 ECTs) The class builds upon the macroeconomic foundations established in the first year Economics class and both extends and deepens analysis. In particular this class will develop students ability to use key models used to analyse the determination of output in the short-run and in in the medium-run. We will also cover some topics in the analysis of economic data including correlation and simple regression. Prerequisites : EC111 Introduction to Economics or equivalent EC316 Topics in Macroeconomics with Time Series Econometrics Level 3 – 20 credits (10 ECTs) The overarching aims of this class are to extend students' knowledge and understanding of core macroeconomic models and of the econometric methods used to analyse macroeconomic data, and to develop their ability to apply these models and methods to address some key questions in macroeconomics. The class covers: economic growth; expectations, demand and policy, Europe: past, present and future; and policy rules versus discretion. In addition, econometric methods covered include: regression; unit root testing; modelling volatility; cointegration and error correction. Prerequisites : EC216 Intermediate Macroeconomics and Data Analysis or equivalent HR208 Work Psychology for Human Resource Management Level 2 – 20 credits (10 ECTs) The class aims to apply psychological principles to understanding and managing some of the main areas of Human Resource Management (HRM) and Human Resource Development (HRD). The overall objectives are:
- To focus on selected topic areas within HRM/HRD in order to demonstrate underlying psychological principles and practice implications and trends.
- To enable students to understand the links between theory, academic research and HRM/HRD practice.
- To draw recommendations from theory and research in work psychology for managing people and informing HRM/HRD. HR303 Employment Relations Level 3 – 20 credits (10 ECTs) This course introduces students to a critical understanding of the British system of employment relations, and the general principles, processes and outcomes in the area of employment relations. The course will consider different theoretical approaches to the study of employment and industrial relations and then examine the role and objectives of trade unions, employers and the state, and the processes and outcomes of their interactions in collective bargaining, employee participation and industrial conflict. MG212 Destination Marketing Management Level 2 – 20 credits (10 ECTs) The course is intended to provide students with an understanding of the destination as a context in which hospitality, tourism, investment and education meet. It invites students to conceptualise the destination in both functional and abstract terms as a geographically locatable place upon which a range of sometimes competing market and culturally driven images are inscribed. The class provides students with a critical understanding of how the sustainable management of cultural, educational and natural resources as well as effective public planning and policy making, when integrated with private sector service provision, underpins destination success.
The class will apply theory to specific context throughout with reference to a broad international range of destinations and private, public and voluntary sector organisations. The class begins with an exploration of the principles of competitiveness as applied to destinations. Attention proceeds to the inter-organisational contexts where branding, marketing, planning and policymaking affecting the destination take place at local, regional, national and international levels in the public, private and voluntary sectors. This is followed by an in-depth exploration of the natural, cultural heritage, business and educational resources making up the cohesive destination ‘product’. A critical examination of the need to reconcile the sustainable management of these resources for the long term with the drive towards their commodification for consumption is undertaken. Finally, issues in the wider socio-political and economic environments with the potential to influence the sustainability and market viability of the destination are explored. MG314 Event Management and Working in the Third Sector Level 3 – 20 credits (10 ECTs) This class equips students with the understanding of managing events. The class covers a wide range of theory relating to management, marketing, enterprise and organisational studies. Throughout the semester, students participate in the various stages of planning events with researching and selecting the right event; contacting sponsors; developing event themes; site selection; task and responsibility checklists; budgeting and finance; advertising and promotion; and on-side administration. The class concludes with student groups realising their own charity event to put into practice their skills and knowledge gained throughout the class. This hands-on approach of organising and managing a complex project is an effective way to acquire and demonstrate the skills that employers are looking for. MG315 Managing Across Cultures and Frontiers Level 3 – 20 credits (10 ECTs) This class builds on the theories and concepts introduced in Managing in a Global Context at Level 1 and International Business Analysis at Level 2. It does so by focusing more on the complex cross-cultural and human resource issues associated with the implementation of international business practice and strategies. In particular, the class imbues students with an awareness, knowledge and understanding of the importance of the often overlooked ‘soft skills’ of management, particularly as concerns cross-cultural variations and their impact on cross- border human resource management. It will examine the main concepts currently employed to understand the complexity presented to managers in their process of managing people across national and cultural borders, addressing the issues of the impact of culture on management structures and processes. It will then provide understanding of the role which cross-cultural management and international human resource management can play in achieving competitive advantage in international business. There is growing evidence that many international firms face considerable difficulties in implementing the strategies they have determined. A strong focus of this class is therefore towards increasing the understanding of the role of international management in the implementation of international strategies. It will thereby develop intellectual capacities in applying advanced concepts to practical situations, and in reflecting usefully on both the situations and the concepts. MG318 Contemporary Trends in Management Practice Level 3 – 20 credits (10 ECTs) This class takes a critical, practice orientated, look at a broad range of management initiatives that are shaping how organizations operate. Participants will, then, be facilitated in a self-directed exploration of practices such as Business Analytics, Customer Relationship Management (CRM), Human Capital Management (HCM), Business Process Management (BPM). However, the class’s primary aim is to understand how these ‘Management Practices’ shape, and are shaped by, the everyday practices of those working in organizations. This we do by exploring how they emerge from, often longstanding, external ‘trends’ in the way people understand themselves and what organizations are there to do. We explore these in the lecture programme in order to understand not only today’s but also tomorrow’s management practices. We also have to understand that management practices are shaped by the internal dynamics of the organizations adopting them. Participants examine this through a series of conversations with consultants and practitioners in which they gain insight into how management practices are operationalised. The insights gained from these conversations help participants grapple with the challenges presented to them in the management simulation which is undertaken through the class’s tutorial sessions. MK212 Services and Retail Marketing Level 2 – 20 credits (10 ECTs) The aim of this class is twofold:
- To provide students with a clear appreciation of the aspects of service that can be used by organisations to differentiate their offerings and brands and the challenges faced by services marketers.
- To enable students to gain an understanding of all aspects of the management of retail operations. The content will focus on both the theory and its application to specific sub-retail sectors. In particular, the class examines the role of marketing in the process of retail management and its relationship to the other business functions. Prerequisites : MK111 Introduction to Marketing or equivalent
