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MAR | 3023 |Exam | 3 |ucf |QUESTIONS |WITH |
ANSWERS
product |assortment |(product |mix) |- |CORRECT |ANSWERS |✔✔the | complete |set |of |all |products |offered |by |a |firm Product |lines |- |CORRECT |ANSWERS |✔✔a |group |of |related |products | under |a |single |brand |sold |by |the |same |company. 4 |types |of |products |- |CORRECT |ANSWERS |✔✔convenience, |shopping, |specialty, |unsought Change |Product |Mix |Breadth |- |CORRECT |ANSWERS |✔✔• |Increase | Breadth
- |True |Religion |Brand |Jeans |now |are |a |lifestyle |brand |with |apparel, | belts, |swimwear |and |fragrances
- |Decrease |Breadth
- |Due |to |competitive |changes, |TCBY |is |now |focusing |on |Yogurt. Change |Product |Mix |Depth |- |CORRECT |ANSWERS |✔✔Increase |Depth: |Band-Aid |now |has |over | 40 |products |to |heal |cuts Decrease |Depth: |McCormick |spices |eliminates |dozens |of |products | each |year
Top | 5 |Global |Brands |- |CORRECT |ANSWERS |✔✔1.Apple 2.Google | 3.Microsoft | 4.Coke 5.Amazon What |makes |a |brand? |- |CORRECT |ANSWERS |✔✔brand |name, |URLs, | logos |and |symbols, |characters, |slogans, |jingles/sounds Product |Line |Decisions |- |CORRECT |ANSWERS |✔✔How |is |this | changing |the |product |mix? Does |it |increase |breadth |or |depth? Is |this |research |or |advertising? brand |elements |- |CORRECT |ANSWERS |✔✔different |components |of |a | brand |that |identify |and |differentiate |it Ways |in |which |brands |add |value |for |both |customers |and |the |firm |- | CORRECT |ANSWERS |✔✔- |Brands |facilitate |purchasing
- |Brands |establish |loyalty
- |Brands |protect |from |competition |and |price | |competition
Brand |association |- |CORRECT |ANSWERS |✔✔the |linking |of |a |brand | to |other |favorable |images Brand |Ownership |- |CORRECT |ANSWERS |✔✔-Manufacturer |brands |or | national |brands -Private-label |brands |or |Store |Brands |Premium |Generic |Copycat |Exclusive |co-branded manufacture |or |retail |brands |- |CORRECT |ANSWERS |✔✔ Naming |Brands |and |Product |Lines |- |CORRECT |ANSWERS |✔✔- |family | brands
- |individual |brands Corporate |or |family |brands |- |CORRECT |ANSWERS |✔✔a |firm |using | its |own |corporate |name |to |brand |all |its |product |lines |and |products | so |the |individual |brands |benefit |from |the |overall |brand |awareness | associated |with |the |family |name
corporate |and |product |line |brands |- |CORRECT |ANSWERS |✔✔The | use |of |a |combination |of |family |brand |name |and |individual |brand | name |to |distinguish |a |firm's |products. Individual |brands |- |CORRECT |ANSWERS |✔✔the |use |of |individual | brand |names |for |each |of |a |firm's |products Brand |Line |Extension |- |CORRECT |ANSWERS |✔✔Using |an |established | product's |brand |name |to |launch |a |new, |slightly |different |item |in | the |same |product |category. Advantages |to |using |the |same |brand |name |for |new |products |- | CORRECT |ANSWERS |✔✔ brand |dilution |- |CORRECT |ANSWERS |✔✔occurs |when |a |brand | extension |adversely |affects |consumer |perceptions |about |the | attributes |the |core |brand |is |believed |to |hold What |firms |should |consider |in |order |to |prevent |negative | consequences |of |brand |extensions |- |CORRECT |ANSWERS |✔✔ Cobranding |- |CORRECT |ANSWERS |✔✔when |established |brands |from | different |companies |join |forces |to |market |the |same |product
Late |Majority |(34%) Laggards |(16%) 4 |product |characteristics |which |affect |speed |of |innovation |- | CORRECT |ANSWERS |✔✔ How |firms |develop |new |products |- |CORRECT |ANSWERS |✔✔Step |1: | Idea |Generation Step |2: |Concept |Testing Step |3: |Product |Development Step |4: |Market |Testing Step |5: |Product |Launch Step |6: |Evaluation |of |Results Product |Development |Process |- |CORRECT |ANSWERS |✔✔1. |idea | generation
- |concept |testing
- |product |development
- |market |testing
- |product |launch
- |evaluation |of |results
idea |generation |- |CORRECT |ANSWERS |✔✔the |systematic |search |for | new |product |ideas Sources |of |new |product |ideas |- |CORRECT |ANSWERS |✔✔Customers Employees Distributors Competitors R&D Consultants Other |Experts product |development |- |CORRECT |ANSWERS |✔✔company |growth |by | offering |modified |or |new |products |to |current |market |segments prototype |- |CORRECT |ANSWERS |✔✔an |original |model |on |which | later |versions |are |patterned Alpha/Beta |Testing |- |CORRECT |ANSWERS |✔✔limited |release |to | customer |(end |user), |separate |phase |needing |new |build, |formal | test |approval, |customer |approval market |testing |- |CORRECT |ANSWERS |✔✔the |stage |of |the |new- product |process |that |involves |exposing |actual |products |to |
