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Marketing Major Assessment Plan at Raj Soin College of Business, Exams of Marketing

Wright State University (WSU) - DaytonMarketing

The assessment plan for the marketing major program at raj soin college of business. It includes the objectives of the program, measures for assessing learning outcomes, and a timetable for assessment. The plan describes methods for gathering student feedback, evaluating teaching portfolios, and administering comprehensive exams. It also explains how findings will be analyzed to inform improvements and how assessment reports will be shared with stakeholders.

Typology: Exams

Pre 2010

Uploaded on 08/18/2009

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RAJ SOIN COLLEGE OF BUSINESS
B.S.B MARKETING MAJOR ASSESSMENT PLAN
Spring 2004
Graduates of the Marketing Major program will be prepared to:
1. hold entry-level professional positions in business or nonprofit organizations.
2. enter an MBA or other graduate business program.
3. make significant contributions to marketing decision-making in both domestic and global
organizations
1. Alumni Surveys sent every other year to graduates of the two-year period.
2. Job placement and Career Services data gathered annually.
Students will be able to:
1. suggest appropriate marketing research for marketing problems and interpret marketing
research results.
2. describe the internal and external influences on marketing.
3. provide examples of consumers influenced by multiple cultures and explain how the resulting
consumer behavior affects marketing decisions.
4. suggest appropriate marketing strategies and tactics for both domestic and global business
situations.
5. explain strategic planning and develop a marketing plan for an organization.
qkd3zh-440360-2651208-mkt-bsb-plan-doc.doc 11/29/2020 1
1. List the OBJECTIVES of the program.
2. Explain how the program will know the extent to which OBJECTIVES are
achieved.
3. List the LEARNING OUTCOMES of the program.
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RAJ SOIN COLLEGE OF BUSINESS

B.S.B MARKETING MAJOR ASSESSMENT PLAN

Spring 2004

Graduates of the Marketing Major program will be prepared to:

  1. hold entry-level professional positions in business or nonprofit organizations.
  2. enter an MBA or other graduate business program.
  3. make significant contributions to marketing decision-making in both domestic and global organizations
  4. Alumni Surveys sent every other year to graduates of the two-year period.
  5. Job placement and Career Services data gathered annually. Students will be able to:
  6. suggest appropriate marketing research for marketing problems and interpret marketing research results.
  7. describe the internal and external influences on marketing.
  8. provide examples of consumers influenced by multiple cultures and explain how the resulting consumer behavior affects marketing decisions.
  9. suggest appropriate marketing strategies and tactics for both domestic and global business situations.
  10. explain strategic planning and develop a marketing plan for an organization.

1. List the OBJECTIVES of the program.

2. Explain how the program will know the extent to which OBJECTIVES are

achieved.

3. List the LEARNING OUTCOMES of the program.

1. In-Course Assessment Teaching Portfolio Each professor of each required “major” class is responsible for turning in a teaching portfolio for the course that describes the efforts made in the course to produce the relevant learning outcomes. 2. Student Exit Interviews Written exit interviews of each graduating student are completed during the student’s final quarter. The exit interview surveys the perceptions of the student with regard to the preparation the program provided them for the learning outcomes. 3. Student Focus Group Interviews Focus groups of students are conducted every other year to gain the perceptions of students with regard to the program’s ability to provide the learning outcomes. 4. Comprehensive Integration Exam A comprehensive exam related to the five learning outcomes (from questions developed by the Marketing dept. curriculum committee) is given at the beginning of Mkt. 492, the capstone course, and counts 5% of the course grade. A review sheet is available for students. 5. Alumni Survey A survey is sent to a sample of alumni. This surveys the perceptions of the alumni with regard to program learning objectives and outcomes and relevance to their current needs.

  1. A grid developed by the Marketing Department Curriculum Committee matches learning objectives to courses. A criterion-based evidence scale, also developed by the committee, is used by the committee to judge the learning outcomes exhibited in the teaching portfolios.
  2. The exit interview, developed by the Marketing Department Curriculum Committee, asks for written responses that relate to the students’ perceptions of the program’s ability to provide the five learning outcomes. The results are compiled by the committee.
  3. The results of the focus groups and alumni survey are analyzed by the Marketing Department Curriculum Committee in relation to the perceptions of the program’s ability to provide the five learning outcomes.

4. List and briefly describe the MEASURES that will be used to assess each learning

outcome.

5. Describe how learning outcomes are made MEASURABLE and BENCHMARKS

or other determinants of success are set.

  1. The AACSB accreditation cycle is the shortest accreditation cycle, comprised of five years, so the Marketing Major program is on a 5-year cycle. 2004 is the first year of the cycle. The first college interim cycle report is due on January 15, 2006.
  2. Exit interviews will be completed each quarter beginning Winter 2005. Focus Group interviews and Alumni surveys will be completed every two years beginning Spring of 2005.
  3. The comprehensive marketing exam will be given in every Mkt. 492 class beginning Spring of 2005.
  4. An assessment report is submitted annually to the administration. It is written by the Chair and the department Curriculum Committee and includes all information assessed in that year. These assessments will come from the teaching portfolio reports, focus group reports, exit interview reports, alumni surveys and the comprehensive marketing exam reports. Following is a schedule for the five-year cycle. Measurements may be quarterly according to classes or graduations, or once a year. Year 1 (2004) - no report Year 2 (2005) - Teaching Portfolios, Exit Interviews, Comprehensive Exams Year 3 (2006) - Teaching Portfolios, Exit Interviews, Comprehensive Exams, Focus Group Interviews and Alumni Surveys Year 4 (2007) - Teaching Portfolios, Exit Interviews, Comprehensive Exams Year 5 (2008) - Teaching Portfolios, Exit Interviews, Comprehensive Exams, Focus Group Interviews and Alumni Surveys Both the NCA and AACSB accreditations require learning outcomes and measurement of those outcomes with timetables. They also require results of assessment and plans for improvement.
  5. A Marketing Department curriculum brochure will describe the program objectives, learning outcomes, and courses and provide information to manage the expectations of the entering student.
  6. Course Syllabi describe learning outcomes for the course and how they will be measured.

9. Briefly explain how the program’s assessment plan supports and interacts with

ACCREDITATION and LICENSURE requirements.

10. Describe how the objectives and learning outcomes of the program are

COMMUNICATED to students and others.

  1. Assessment reports will be shared with students, alumni, faculty, and other stakeholders either through mail, newsletters, email or presentation.
  2. New marketing department majors will be provided with a description of the program, including objectives, learning outcomes, and how they will be measured.