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Zomato: The Innovative Food Delivery App, Exams of Contract Law

Key CollegeContract Law

Zomato is an indian food delivery app that was born out of the necessity to make ordering food easier for those without smartphones. Founded by deepinder goyal and gunjan patidar, the app initially targeted the age group of 18-35 years, working professionals, students, and food lovers who prefer eating outside. With over 8 crore active monthly users and serving 500+ indian cities, zomato has become a major player in the food delivery market. The app earns revenue through advertising, membership, and commission. Zomato's success can be attributed to its extensive exploration and posting of restaurant reviews, making it easier for users to differentiate between options. The app also offers benefits to its riders, such as a riders relief fund and a fixed salary. However, challenges such as competition from other apps, reach issues, and shopkeepers' reluctance to invest in multiple apps have been identified.

What you will learn

  • What challenges has Zomato faced in the food delivery market?
  • What are the ways in which Zomato earns revenue?
  • How did Zomato start?

Typology: Exams

2020/2021

Uploaded on 10/08/2021

saru-1264
saru-1264 🇮🇳

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Every innovation is born out of necessity or need
a) Some people don’t have smart phone and aren’t able
to order we will create a helpline number so that they
can directly give a call and ask us top order. For
product confirmation we will give otp to their number
which will confirm that yes, they ordered. This way
we can help in the times when govt takes down the
internet.
What do we need for our website in the starting
SEO to make it visible to the more audience.
Customer website, restaurant website, delivery person website
ZOMATO
CEO- Deepinder goyal (Pankaj Chaddah was the co-founder who left the company by saying
he need to start something new)
App developer- Gunjan patidar
The basic idea for creation of Zomato= IIT alumnus deepinder thought that his
friends are always looking for the paper menus to order the food this made him
thought to create this app.
Users= 8 crore active monthly users
Currently, Zomato is serving 500+ Indian cities
Compititors of Zomato= Since Zomato has acquired UberEats, Swiggy and
Food panda are the only Indian market competitors.
How Zomato earns: What are the ways in which a delivery app can earn
pf2

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Download Zomato: The Innovative Food Delivery App and more Exams Contract Law in PDF only on Docsity!

Every innovation is born out of necessity or need

a) Some people don’t have smart phone and aren’t able

to order we will create a helpline number so that they

can directly give a call and ask us top order. For

product confirmation we will give otp to their number

which will confirm that yes, they ordered. This way

we can help in the times when govt takes down the

internet.

What do we need for our website in the starting

 SEO to make it visible to the more audience.

 Customer website, restaurant website, delivery person website

ZOMATO

CEO- Deepinder goyal (Pankaj Chaddah was the co-founder who left the company by saying he need to start something new) App developer- Gunjan patidar

The basic idea for creation of Zomato= IIT alumnus deepinder thought that his

friends are always looking for the paper menus to order the food this made him

thought to create this app.

Users= 8 crore active monthly users

Currently, Zomato is serving 500+ Indian cities

Compititors of Zomato= Since Zomato has acquired UberEats, Swiggy and

Food panda are the only Indian market competitors.

How Zomato earns: What are the ways in which a delivery app can earn

  1. Zomato earns money by advertising the restaurants on its application banners am I giving the top position to the restaurant via Zomato search engine.
  2. Another way Zomato makes money is by membership, offering membership to the customer such as the gold membership.
  3. Zomato makes money via Commission How Zomato targets its audience:
    1. They started with 23 countries at first.
    2. The age group which is targeted by Zomato is 18-35 years, who have smartphones and are comfortable in using the app.
    3. Working professionals who need food in their offices, students who need food in their hostels, people who do not have time or space to cook for themselves, and people who occasionally like to eat outside food- all form a part of Zomato’s target audience. How Zomato got so much success The food outlets are increasing day by day and its difficult to choose from all that which is the best but Zomato kept exploring and kept posting reviews which made it easy for the users to differentiate. What Zomato is giving to its riders
  4. Zomato offers to their riders – Riders relief fund They can purchase anything of 1000-1500 they will get it for free as the amount will be credited to their bank account.
  5. Zomato has introduced a fixed salary for the riders of 4k-5k if the riders completes 65hrs per week. What could be the possible flaws in the idea.
  • Preffering and trust the others apps
  • Reach issues
  • The shopkeepers denying that they are already investing in the other apps so they don’t wanna spend money on the other apps---- solution to this we can offer them cheaper rates at first(cheaper then the already exisiting apps)