Download IFSM 201 Quiz 4 Questions And Answers and more Exams Nursing in PDF only on Docsity!
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Question 1 (0.25 points) (True/False). The primary financial impact of a robust CRM system results from retaining current customers versus obtaining new customers.
Question 1 options: A) True B) False Save
Question 2 (0.25 points) All other issues aside, a customer is to do business or increase business with a company if a customer perceives that a service issue is not dealt with fairly.
Question 2 options:
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Question 3 (0.25 points) In terms of customer service issues , which of the following is the least likely reason for using a robust CRM?
Question 3 options:
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Question 4 (0.25 points) (True/False). A data warehouse will typically contain the history of all previous interactions with specific users (including product use and transactions), but rarely includes other types of data.
Question 4 options: A) True B) False Save
Question 5 (0.25 points) (True/False). Data warehousing is the process of extracting data from a data warehouse.
Question 5 options: A) True B) False Save
Question 6 (0.25 points) A data warehouse is:
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satisfaction?
Question 8 options:
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Question 9 (0.25 points) A large travel agency has a customer service group that monitors its Facebook page on a 24/7 basis and responds immediately to posts about operational problems. Which of the following best describes the component of CRM in play here?
Question 9 options:
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Question 10 (0.25 points) If Company B reaches out with ads sent to customers of Company A, the CRM tool used here is.
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Question 11 (0.25 points) You receive an offer for a credit card that can be use to accrue points that apply to purchase of airline tickets. This
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Question 13 (0.25 points) Is the following an example of social media viral marketing? Indicate your response by selecting yes or no.
Each time a user sends a message via Twitter, another message is attached to the end advertising the availability of that tool.
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Question 14 (0.25 points) Is the following an example of increasing brand awareness through groups or fans? Select Yes or No
When you sign on to your favorite social media website, a number of sponsored ads appear on your home page.
Question 14 options:
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Question 15 (0.25 points) You make an airline reservation using the airline's website. While at the site, you are encouraged to "Follow us on..." Facebook, YouTube, or Twitter. You visit the airline's Facebook page and read notices and comments. What is this an example of?
Question 15 options:
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Question 16 (0.25 points) When you sign on to your favorite social media website, a number of sponsored ads appear on your home page. Which category of social media advertising does this represent?
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Question 18 (0.25 points) (True/False). If you change any of the data in your source worksheet, the PivotTable will not update automatically.
Question 18 options: True False Save
Question 19 (0.25 points) (True/False). Goal Seek allows to you put various parts together to calculate a result.
Question 19 options: True False Save
Question 20 (0.25 points) (True/False). To create a Pivot Chart, you would first select the Design tab from the PivotTable Tools.
Question 20 options: True False Save
