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Key principles for effective communication, focusing on clarity, word choice, and structure. It emphasizes the importance of a specific purpose, understanding your audience, and anticipating objections. A concise overview of essential communication strategies for leadership and public speaking.
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Every speech should have what ✔✔a specific purpose, an exact statement of what you want your audience to under- stand, do, or believe.
Audience ✔✔The people to whom your are speaking or writing to
Vital Communication Principal 1 ✔✔Be clear
Vital communication principal 2 ✔✔Use familiar words
Vital communication principal 3 ✔✔Eliminate clutter
Vital communication principal 4 ✔✔Stay active
Vital communication principal 5 ✔✔Put statements in positive forms
Vital communication principal 6 ✔✔Use parallel structure
What does parallel structure Coke down to ✔✔Consistency
What is your main goal in writing or speaking ✔✔To share meaning, and in doing so, inform, persuade, or entertain.
What improves your communication ✔✔Anticipating objections, which are reasons or arguments presented in opposition.