C209 Strategic Management:
Strategic Marketing Practice test
and answers
Marcom abbv. - correct answer marketing communication
four p's; price, place, price, and promotion - correct answer marketing mix
where the materials that go into making the product come from - correct answer suppliers
Not a main type of market - correct answer media
goal: matching consumers availability to the ___ - correct answer consumers need
The complex network of vendors that produce components and ingredients which are then sold
to the manufacturer is known as the ____ - correct answer supply chain
___ markets consist of companies that buy products or services to use in their own businesses
or in making other products. - correct answer B2B
Most marketing communication dollars are spent on ________ markets - correct answer
consumer
the Principle for this first section is:
"All Communications. ____ - correct answer one voice
