BUSML 3250 Principles of Marketing Exam 1: Multiple Choice Questions, Exams of Marketing

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BUSML 3250 Principles Of Marketing Exam 1

2025 Latest Summer Exam Ohio State

University Verified Exam (Already Graded A)

The key element of successful marketing today is to __________. A. create value B. run frequent promotions C. offer low prices D. advertise on television E. develop one-of-a-kind products create value In today's global environment, everything and everyone are digitally connected to everything and everyone else. The term used to describe this is __________. A.

digital media B. mobile marketing C. the World Wide Web D. social media E. the Internet of Things the internet of Things Market offerings include ________. A. products, services, and experiences B. products, services, and exchanges C. needs, wants, and demands D. demands, exchanges, and relationships

A.

design a customer value-driven marketing strategy B. create customer delight C. build profitable customer relationships D. understand the marketplace and customer needs and wants E. construct an integrated marketing program understand the marketplace and customer needs and wants What is the purpose of a value proposition? A. To differentiate and position a market offering in the marketplace B. To determine the prices a company will charge for its products C. To determine whom a company will serve with its market offerings. D.

To define the target market E. To balance customer management with demand management To differentiate and position a market offering in the marketplace What is the purpose of a value proposition? A. To differentiate and position a market offering in the marketplace B. To determine the prices a company will charge for its products C. To determine whom a company will serve with its market offerings. D. To define the target market E. To balance customer management with demand management To differentiate and position a market offering in the marketplace

C.

want; demand D. need; want E. demand; want need; want What is the final step in the marketing process? A. Develop a customer value-driven strategy. B. Construct an integrated marketing program. C. Understand customer needs. D. Engage customers. E. Capture value from customers. Capture value from customers

What is the key to building lasting customer relationships? A. Creating superior customer value and satisfaction B. Marketing on the web C. Offering everyday low prices D. Creating unique products that competitors do not offer E. Selling products at a discount Creating superior customer value and satisfaction Vince's Video has suffered in the current economy because fewer people have the money for videos and because more people use online streaming sites such as YouTube and Hulu. The videos that Vince's Video does sell are often outpriced by versions coming from China or Taiwan, or they are accused of being damaging to the environment. Which of the following marketing impacts has NOT affected Vince's Video?

Wants E. Marketing myopia market offering The owners of Eskimo Joe's understand the customers' needs and wants by sensing and responding to those needs, indicating that Eskimo Joe's assumes which philosophy? A. Target marketing concept B. Marketing concept C. Product concept D. Production concept E. Selling concept marketing concept

Eskimo Joe's food, logo products, and overall experience keeps customers loyal and coming back time and time again. Such customer loyalty increases __________________. A. Market offerings B. Customer lifetime value C. Partner relationship management D. Marketing myopia E. Sustainable marketing customer lifetime value Eskimo Joe's offers food, spirits, and logo merchandise to customers, who in turn, offer Eskimo Joe's money. What is this relationship known as? A. Customer equity B. Exchange C.

Which marketing orientation states that consumers will favor products that offer the most in quality, performance, and innovative features? A. The production concept B. The selling concept C. The societal marketing concept D. The product concept E. The marketing concept The product concept What are the 4 Ps of marketing? A. Product, price, people, packaging B. Product, promotion, price, packaging C. Product, price, place, promotion

D.

Product, price, promotion, profit E. Product, people, price, promotion Product, price, place, promotion In marketing terms, what is a market? A. A company's current customers B. The set of actual and potential buyers of a product or service C. All sellers of a product or service D. The products that are sold to customers E. A retail establishment The set of actual and potential buyers of a product or service

C.

designing a business portfolio D. defining the company's mission E. developing functional plans defining the company's mission A company's mission statement should be focused on __________. A. sales B. profit C. objectives and goals D. customers E. investment customers

The major activity in strategic planning is the analyses of a business __________. A. unit B. experience C. plan D. goal or objective E. portfolio portfolio Within the growth-share matrix, "cash cows" are __________. A. low-growth, low-share businesses and products in high-growth markets B. low-growth, low-share business units in high-growth markets

__________ plays a key role in the company's strategic planning. A. Finance B. Human Resources C. Operations D. Marketing E. Accounting marketing __________ involves evaluating each market segments attractiveness and selecting one or more segments to enter. A. Market targeting B. Market differentiation

C.

Marketing mix D. Market positioning E. Market segmentation market targeting __________ refers to activities that communicate the merits of the product and persuade target customers to buy it. A. Targeting B. Differentiation C. Promotion D. Positioning E. Segmentation promotion