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BUSML 3250 Principles Of Marketing Exam 1 2025 Latest Summer Exam Ohio State University Verified Exam (Already Graded A)
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Descriptive analytics techniques include the following EXCEPT: A) What-If analysis B) Data-mining C) Simulations D) Data queries E) Reports C) Simulations What does SQL stand for? Structured Query Language Which 3 of the following are characteristics of big data?
A) Validity B) Valence C) Volume D) Variety E) Vitality F) Veracity C) Volume D) Variety F) Veracity Which 1 of the following is a predictive analytics software tool? A) IBM SPSS Modeler B) Oracle C) Regression tree D) Simulation E) Time-Series forecasting A) IBM SPSS Modeler
Business Analytics tools are essentially _____. software Which 3 of the following Business Analytics functionalities will be covered in this class? A) Data analysis B) Data warehousing C) Data reporting D) Data pre-processing E) Data management F) Data outsourcing A) Data analysis C) Data reporting D) Data pre-processing Which 3 of the following is TRUE about JMP? A) It is developed at SAS.
B) Its goal is to transform a world of data into intelligence. C) It is developed in 2003. D) Its goal is to make data understandable to ordinary people. E) It is developed in Stanford University. F) It is developed in 1989. A) It is developed at SAS. B) Its goal is to transform a world of data into intelligence. C) It is developed in 1989. Which of the following is TRUE about Tableau? A) It is developed at SAS. B) It is developed in 1989. C) Its goal is to transform a world of data into intelligence. D) It is developed at Stanford University. E) It is developed in 2003. F) Its goal is to make data understandable to ordinary people. D) It is developed at Stanford University. E) It is developed in 2003. F) Its goal is to make data understandable to ordinary people.
A) Data analysis B) Data pre-processing C) Data acquistion D) Data reporting E) Data query B) Data pre-processing C) Data acquistion Which 2 of the following tasks is included in preliminary analysis? A) Data reporting B) Data pre-processing C) Data query D) Data analysis E) Data acquisition A) Data reporting C) Data query Which of the following is the definition of decision making you learned from this class?
A) It is to maximize profit. B) It is to choose among alternative courses of action to improve organization performance. C) It is to provide leadership for an organization. D) It is to minimize costs. E) It is to make successful business plans. B) It is to choose among alternative courses of action to improve organization performance. What is the sequence of the decision making process?
A) First-hand data B) Open-source data C) Properitary data D) Collected indirectly by someone else E) Collected directly from the data's source F) Managed by a database management systems G) Second-hand data A) First-hand data C) Properitary data E) Collected directly from the data's source F) Managed by a database management systems An example of a database management systems is: A) SPSS B) Rapidminer C) Oracle D) Tableau E) JMP C) Oracle
The following techniques go with which data pre-processing function?
Which of the following about the JMP Home Window is TRUE? A) The Help menu is where you will go to access sample data files. B) It has two panels: Recent Files and Window List. C) There is no way to stop the Tip of the Day window from popping up when JMP is launched. D) It has a menus of items such as File, Tables, Analyze, and Help across the top. E) To see an explanation of a specific part of the JMP Home window, you can point your cursor at that part of the window after you select Tools > Help. A) The Help menu is where you will go to access sample data files. B) It has two panels: Recent Files and Window List. D) It has a menus of items such as File, Tables, Analyze, and Help across the top. Which of the following file types is compatible with JMP? A) HTML B) R code C) SPSS
C) Detecting data errors E) Detecting outliers Which of the following is a means to evaluate the effectiveness of a visual design? A) Data-ink ratio B) Suitability C) Accessibility D) General design principles E) Usability A) Data-ink ratio D) General design principles You should use a table when _____. A) Values have very different magnitudes. B) Values are measured using different units. C) Focus is on specific categorical values. D) Focus is on specific numeric values.
E) Focus is on relative numeric values. A) Values have very different magnitudes B) Values are measured using different units D) Focus is on specific numeric values Which of the following is a distractor that should be avoided in visual design? A) Unnecessary use of colors B) Pictures C) Grammatical mistakes D) Large font size E) Misspellings A) Unnecessary use of colors What are the basic data visualization methods that you learned in this class? A) Bubble chart B) Biplot
D) Avoid horizontal lines E) Use just enough precision A) Use light shading to distinguish columns E) Use just enough precision A cross tab is also known as a _____. A) Contingency table B) Cross-over table C) Pivot table D) Two-way table E) 3D table A) Contingency table C) Pivot table D) Two-Way table Method used to summarize two or more categorical variables in a pairwise fashion? Cross-Tab
Method used to discover the relationship between two numeric variables? Line Chart Method used to count the number of observations in each category? Bar Chart Method used to show the relationship among three variables in a two- dimensional space? Bubble Chart Method used to show how multiple numerical variables are related to each other in one comprehensive visual? Scatter plot matrix A _____ uses_____ colors to depict magnitude of data values. heat map and color shades
