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BUAD 332 Moon | Comprehensive Questions and Answers Latest Updated 2025/2026 With 100% Verified Solutions The online exchange of goods and information between final consumers is called - C2C Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called - Planned obsolescence Which of the following has been limited in recent years by the implementation of National Do-Not-Call Registry? - Unsolicited outbound telephone marketing to consumers New York Times on the Web, ESPN.com, and Wikipedia provide financial, research, and other information. They are called - Content sites In the class on "Marketing Ethics and Social Responsibility", Dr.Moon showed a chart that listed the industries that spend the most money on lobbying in the US in 2017. The industry that spend the most on lobbying that year was: - Pharmaceuticals/Health Products The growth of the Internet caused many traditional retailers to in response to customer demands and a changing marketplace. - Become click-and-mortar companies As Dr.Moon stated in class, one thing that a forecast can always be counted on to be is: - Wrong Which of the following is NOT one of the expected outputs from an S&OP process? - A demand forecast Gutter guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter Guys switched from telemarketing to direct mail? - National Do-Not-Call Registry As discussed in class, the individual who has been generally regarded as the "Godfather of the Consumer Movement", thanks to his landmark book "Unsafe at any Speed" and his tireless advocacy for the rights of consumers, is: - Ralph Nader
In a demand forecasting contact, "sales" and "demand" are: - Different when available demand exceeds available supply Japan is a major exporter of manufactured goods, services, and investment funds, Japan also exports its goods to other types of economies for raw materials and semi-finished goods, Japan has a economy.
- Industrial A company should avoid high-pressure selling if it wants to - Build long-term relationships with valued customers An important measure of forecasting performance is: - Accuracy Which of the following forecasting levels would you expect to be the least accurate? - SKU forecast Dr.Moon showed a video in class that described legal action taken against Pfizer for marketing Extra off- label. This video was an example of which of the criticisms that is often leveled at marketing practice? - High pressure selling Bradley Springs, a chain of superstores, promotes its business by handing out printed materials which contain lists and descriptions of an assortment of its products. In this case, the company's promotional strategy is referred to as - Catalog marketing Eric Dylan is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Eric targets a selective market of individuals who have recently donated to international charities by sending them a letter with the proposed planter charity and instructions for those who are interested to participate. Eric uses in this scenario - Direct-mail marketing is a method of entering a foreign marketing by associating with foreign companies to produce or market products or services. - Joint Venturing Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft drinks with extra
A pen that costs five cents to make may cost a consumer $2 to buy. According to critics, this is an example of - Excessive markup Amazon.com and Expedia.com are best described as that sell products and services directly to final buyers via the Internet - e-tailers Unilever, the company that owns the Dove brand of soaps and other personal care products, has embraced on a promotional strategy that it calls "The Campaign for Real Beauty" in which women of all ages, sizes, and shapes are celebrated as beautiful. This campaign is an example of marketing - Sense-of-mission Which of the following is a free-trade agreement involving countries that include Malaysia, Vietnam, Myanmar, Indonesia, and the Philippines? - ASEAN One of the disadvantages of adapted global marketing when compared to standardized global marketing is that - Adapted global marketing results in more costs Asiana, a fragrance manufacturer located in France, markets its products to North American and Asian countries through independent distributors. In this case, Asiana has entered into international markets through - Indirecte exporting
