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BRMP Exam (New 2025 / 2026) Questions and Verified Answers- 100% Correct, Exams of Customer Relationship Management (CRM)

QUESTION how can BRM stay effective? Answer: maintaining up-to-date info on its customers QUESTION what influences BRM decisions on the resources a provider will use for customers? Answer: the information the provider needs to assess the value of the specific customers to its own business based on past and predicted usage and revenue streams QUESTION what is an important part of the customer portfolio? Answer: the agreements between the service provider and the customer QUESTION what is the difference in the agreements between internal service providers and external service providers? Answer: for internal, they are non-contractual and for external, they are contractual

Typology: Exams

2024/2025

Available from 07/15/2025

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Business Relationship Manager Professional
(BRMP) Exam (New 2025 / 2026) Questions
and Verified Answers- 100% Correct
QUESTION
how can BRM stay effective?
Answer:
maintaining up-to-date info on its customers
QUESTION
what influences BRM decisions on the resources a provider will use for customers?
Answer:
the information the provider needs to assess the value of the specific customers to its own
business based on past and predicted usage and revenue streams
QUESTION
what is an important part of the customer portfolio?
Answer:
the agreements between the service provider and the customer
QUESTION
what is the difference in the agreements between internal service providers and external service
providers?
Answer:
for internal, they are non-contractual and for external, they are contractual
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Download BRMP Exam (New 2025 / 2026) Questions and Verified Answers- 100% Correct and more Exams Customer Relationship Management (CRM) in PDF only on Docsity!

Business Relationship Manager Professional

(BRMP) Exam (New 202 5 / 202 6 ) Questions

and Verified Answers- 100% Correct

QUESTION

how can BRM stay effective? Answer: maintaining up-to-date info on its customers

QUESTION

what influences BRM decisions on the resources a provider will use for customers? Answer: the information the provider needs to assess the value of the specific customers to its own business based on past and predicted usage and revenue streams

QUESTION

what is an important part of the customer portfolio? Answer: the agreements between the service provider and the customer

QUESTION

what is the difference in the agreements between internal service providers and external service providers? Answer: for internal, they are non-contractual and for external, they are contractual

QUESTION

what are the key activities of BRM? Answer:

  1. understanding the customer and its business objectives and how these translate into service requirements
  2. helping the customer formulate the requirements for new services and develop the customer's business case for investment in them
  3. identifying changes that may affect the customer's use or requirements of the service
  4. identifying developments in technology and related matter that may provide better services and lower costs
  5. ensuring the delivery and operation of the services (such as transition into full operation) continue to recognize and satisfy customer needs
  6. measuring the level of customer satisfaction with the BRM process and the performance of the service provider as a whole
  7. dealing with service reports, comments and other feedback to ensure effective provision and continued improvement of delivered services

QUESTION

Aside from the customer portfolio and agreement portfolio what other portfolios does BRM use? Answer:

  1. IT service portfolio: records info on new opportunities for BRM customers, as an info service to help BRM evaluate new or changed service and track progress and status of service developments for the custom er
  2. Project portfolio: gives more detailed info on status of projects planned or under way in relation to new or changes services for the customer
  3. Application portfolio: gives information on existing IT applications, the functionality they provide and the people who developed them and the people who support and manage them

QUESTION

Answer: everything, visible and invisible, nurture relationships

QUESTION

BRM discipline is an effective of , demonstrated through a set of and to advance the. Answer: application of knowledge, competencies and mindsets , BRM capability

QUESTION

BRM role is the set of required to advance the . Answer: competencies , BRM capability

QUESTION

Capabilities are the and elements of an organization that allow it to do what it does and to satisfy its. Answer: visible and invisible, purpose

QUESTION

Partner is the term we use to refer to the (s) that the BRM a with on behalf of the function/organization.

Answer: individual, · builds a relationship

QUESTION

What components make up organizational purpose and strategy? Answer: The five organizational factors and core values.

QUESTION

What are the five (5) organizational factors? Answer: Human, Brand, Innovation, Technology, Infinite

QUESTION

What is the constant companion in the never-ending quest for value? Answer: Change

QUESTION

What are the elements of the Evolve Culture framework? Answer: Purposeful Narrative, Desired Behaviors, Influential Relationships, Personal Growth

QUESTION

how will BRM work with the customer?

Answer:

  1. documented customer business objectives and desired business outcomes agreed with the customer and suitable to input into the service portfolio
  2. completed and signed-off requirements for new services and the customer's business case for their usage
  3. documented identification of the change in services that affect delivered services and the service responses to them
  4. identifying new innovations and technology, assessed in collaboration with the customer, and documented in the service portfolio
  5. regular assessment of customer satisfaction showing high levels of satisfaction, for example, through repeat business and positive recommendations to other potential customers
  6. documented evidence of achieving continual service improvement by analyzing service reports, complaints, comments and other feedback
  7. documented evidence delivered services effectively and efficiently meet customer requirements

QUESTION

who holds key roles in BRM? Answer: business relationship process owner and business relationship process manager

QUESTION

what does the owner do? Answer: accountable for proper performance of BRM process in relation to its aims and agreed policies and standards for its operation

QUESTION

what does the manager do? Answer: operational management of BRM process

QUESTION

what determines whether the BRM key roles to be combined for a single person or not? Answer: the scale of the organization and its structure in relation to other SM processes

QUESTION

What is a relationship-centered organization? Answer: A comprehensive system focused on relationships as the source for limitless energy, driving value, and helping an organization satisfy its purpose.

QUESTION

What are the three (3) elements of the triple bottom line? Answer: People. Purpose. Planet.

QUESTION

How does pain drive change? Answer: Current problems: immediate discomfort future problem: impending discomfort current opportunity: loss of a gain within grasp

QUESTION

BRM DNA; the Foundation of BRM - supports execution of the role Answer: Strategic partnering, portfolio management, powerful communications, Business IQ, provider domain, business transition management.

QUESTION

The Roof of the BRM House Answer: Protects the integrity of the role; provides clarity of the BRM Role in the context of the provider strategy and operating model.

QUESTION

Art of Rhetoric Answer: Ethos = credability Pathos = emotions Logos = Logic

QUESTION

Sources of Value Leakage Answer: misaligned value system missed opportunities sub-optimal design sub-optimal deployment & operation Sub-optimal measurement, accountability and organizational capability

QUESTION

Business Value Leakage Answer: Occurs when the full potential value from solving a business problem or exploring an opportunity is not realized in practice

QUESTION

Value Management Answer:

  1. Capture Value Opportunities
  2. Create Value Plan
  3. Develop Business Case
  4. Approve business case
  5. Capture and communicate value.

QUESTION

Business-Provider maturity model Answer: Level 1: Foundational/Transactional Level 2: Enterprise Integration & consolidated management information Level 3: IT enabled business growth and innovation

QUESTION

Business Relationship Maturity Model Answer: 5th stage depicts notional ideal stage where business-provider relationship fulfills aspirations of both the provider and the business partner.

Answer: its relationship with its customers

QUESTION

what is the purpose of business relationship management? Answer: to build and maintain an effective, productive relationship between the provider and customer because it is about understanding the customer, the strategy necessary and business drivers to sufficiently anticipate and influence the customer's requirements as circumstances change

QUESTION

what is necessary for the relationship between the customer and the provider to work? Answer: there must be commitment, openness, honesty and trust from both sides which means the customer must understand the value of the service offered and if necessary the provider must be honest with the customer on issues such as obligations the customer failed to meet

QUESTION

what is customer satisfaction about for BRM? Answer: less about delivering services to agreed targets for warranty and utility than ensuring that the customer receives services that support its business objectives

QUESTION

what will BRM focus on for customer satisfaction? Answer:

designing and the provision of service that add real value to the customer at a reasonable cost both in relationship to the value the services deliver and the costs of similar services from its competitors

QUESTION

what is the difference between BRM and service level management (SLM)? Answer: SLM focuses on all SM processes, underpinning contracts and operational level agreements support the achievements of SLAs while BRM focuses on strategic and higher level tactical issues in terms of customer relationships to provide the services based on the needs of the customer and the capability to deliver them

QUESTION

what measures the success of BRM? Answer: customer satisfaction but in terms of how the customer values the services

QUESTION

What is shared ownership? Answer: A team approach to accomplishment

QUESTION

What are the elements of the Build Partnerships framework? Answer: Partnering Mindsets, Relationship Discovery, Relationship Nurturing, and Relationship Maturity and Quality

QUESTION

What is a Value Plan? Answer: It's a document that identifies how value will be created and monitored if an idea/opportunity is pursued. It should ultimately satisfy the organization's purpose and impact the organization's triple bottom line

QUESTION

What are the elements of the Satisfy Purpose framework? Answer: Evolve Culture, Build Partnerships, Drive Value and Triple Bottom Line: People, Purpose, Planet

QUESTION

What are the four (4) areas of social value? Answer: Community, Sustainability, Well-being, Diversity

QUESTION

What is used to measure and communicate satisfying purpose? Answer: Extended Impact Report

QUESTION

What are the four levels of the BRM Role Competency model? Answer:

Explorer, Beginner, Practitioner, Master

QUESTION

What are the five (5) characteristics that make up the BRM mindset? Answer: Purposeful, Self-actualized, Relationship-Centered, Playful, Fearless

QUESTION

What are the different types of activity domains? Answer: Strategic and Execution

QUESTION

What is the definition of a BRM team? Answer: A BRM Team is a group of individuals who have common business relationship management interests and skills and are working towards a common goal

QUESTION

What are common ways to organize the BRM team? Answer: Converge BRMs with partners; position BRMs with organization/function; common matrix management approaches

QUESTION

What is the purpose of a BRM Community of Practice?

QUESTION

Boston Square Portfolio Classification scheme: Answer: describes different management styles for each class of IT investment: Strategic, High Potential, Factory, and Support. Alternate category names: Developer, Innovator, Controller, Caretaker.

QUESTION

IT Governance Answer:

  1. Aligns IT decision making with enterprise governance and business unit objectives.
  2. Allocates decision rights and provides the structures and process to enforce those rights.
  3. describes where decision making authority lies

QUESTION

RACI

Answer: Responsible, Accountable, Consulted, Informed. R= The doer. A=Buck stops here. C = in the loop I = in the picture

QUESTION

Strategic Relationship Management Process Answer: Used by BRMs and their teams to manage their key business partner relationships. Process: initiation--> discovery --> planning --> execution --> extend & expand

QUESTION

Business Relationship Management Answer: Stimulates business demand for a provider's products and services and ensures that the potential business value from them is captured, optimized and recognized.