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QUESTION how can BRM stay effective? Answer: maintaining up-to-date info on its customers QUESTION what influences BRM decisions on the resources a provider will use for customers? Answer: the information the provider needs to assess the value of the specific customers to its own business based on past and predicted usage and revenue streams QUESTION what is an important part of the customer portfolio? Answer: the agreements between the service provider and the customer QUESTION what is the difference in the agreements between internal service providers and external service providers? Answer: for internal, they are non-contractual and for external, they are contractual
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how can BRM stay effective? Answer: maintaining up-to-date info on its customers
what influences BRM decisions on the resources a provider will use for customers? Answer: the information the provider needs to assess the value of the specific customers to its own business based on past and predicted usage and revenue streams
what is an important part of the customer portfolio? Answer: the agreements between the service provider and the customer
what is the difference in the agreements between internal service providers and external service providers? Answer: for internal, they are non-contractual and for external, they are contractual
what are the key activities of BRM? Answer:
Aside from the customer portfolio and agreement portfolio what other portfolios does BRM use? Answer:
Answer: everything, visible and invisible, nurture relationships
BRM discipline is an effective of , demonstrated through a set of and to advance the. Answer: application of knowledge, competencies and mindsets , BRM capability
BRM role is the set of required to advance the . Answer: competencies , BRM capability
Capabilities are the and elements of an organization that allow it to do what it does and to satisfy its. Answer: visible and invisible, purpose
Partner is the term we use to refer to the (s) that the BRM a with on behalf of the function/organization.
Answer: individual, · builds a relationship
What components make up organizational purpose and strategy? Answer: The five organizational factors and core values.
What are the five (5) organizational factors? Answer: Human, Brand, Innovation, Technology, Infinite
What is the constant companion in the never-ending quest for value? Answer: Change
What are the elements of the Evolve Culture framework? Answer: Purposeful Narrative, Desired Behaviors, Influential Relationships, Personal Growth
how will BRM work with the customer?
Answer:
who holds key roles in BRM? Answer: business relationship process owner and business relationship process manager
what does the owner do? Answer: accountable for proper performance of BRM process in relation to its aims and agreed policies and standards for its operation
what does the manager do? Answer: operational management of BRM process
what determines whether the BRM key roles to be combined for a single person or not? Answer: the scale of the organization and its structure in relation to other SM processes
What is a relationship-centered organization? Answer: A comprehensive system focused on relationships as the source for limitless energy, driving value, and helping an organization satisfy its purpose.
What are the three (3) elements of the triple bottom line? Answer: People. Purpose. Planet.
How does pain drive change? Answer: Current problems: immediate discomfort future problem: impending discomfort current opportunity: loss of a gain within grasp
BRM DNA; the Foundation of BRM - supports execution of the role Answer: Strategic partnering, portfolio management, powerful communications, Business IQ, provider domain, business transition management.
The Roof of the BRM House Answer: Protects the integrity of the role; provides clarity of the BRM Role in the context of the provider strategy and operating model.
Art of Rhetoric Answer: Ethos = credability Pathos = emotions Logos = Logic
Sources of Value Leakage Answer: misaligned value system missed opportunities sub-optimal design sub-optimal deployment & operation Sub-optimal measurement, accountability and organizational capability
Business Value Leakage Answer: Occurs when the full potential value from solving a business problem or exploring an opportunity is not realized in practice
Value Management Answer:
Business-Provider maturity model Answer: Level 1: Foundational/Transactional Level 2: Enterprise Integration & consolidated management information Level 3: IT enabled business growth and innovation
Business Relationship Maturity Model Answer: 5th stage depicts notional ideal stage where business-provider relationship fulfills aspirations of both the provider and the business partner.
Answer: its relationship with its customers
what is the purpose of business relationship management? Answer: to build and maintain an effective, productive relationship between the provider and customer because it is about understanding the customer, the strategy necessary and business drivers to sufficiently anticipate and influence the customer's requirements as circumstances change
what is necessary for the relationship between the customer and the provider to work? Answer: there must be commitment, openness, honesty and trust from both sides which means the customer must understand the value of the service offered and if necessary the provider must be honest with the customer on issues such as obligations the customer failed to meet
what is customer satisfaction about for BRM? Answer: less about delivering services to agreed targets for warranty and utility than ensuring that the customer receives services that support its business objectives
what will BRM focus on for customer satisfaction? Answer:
designing and the provision of service that add real value to the customer at a reasonable cost both in relationship to the value the services deliver and the costs of similar services from its competitors
what is the difference between BRM and service level management (SLM)? Answer: SLM focuses on all SM processes, underpinning contracts and operational level agreements support the achievements of SLAs while BRM focuses on strategic and higher level tactical issues in terms of customer relationships to provide the services based on the needs of the customer and the capability to deliver them
what measures the success of BRM? Answer: customer satisfaction but in terms of how the customer values the services
What is shared ownership? Answer: A team approach to accomplishment
What are the elements of the Build Partnerships framework? Answer: Partnering Mindsets, Relationship Discovery, Relationship Nurturing, and Relationship Maturity and Quality
What is a Value Plan? Answer: It's a document that identifies how value will be created and monitored if an idea/opportunity is pursued. It should ultimately satisfy the organization's purpose and impact the organization's triple bottom line
What are the elements of the Satisfy Purpose framework? Answer: Evolve Culture, Build Partnerships, Drive Value and Triple Bottom Line: People, Purpose, Planet
What are the four (4) areas of social value? Answer: Community, Sustainability, Well-being, Diversity
What is used to measure and communicate satisfying purpose? Answer: Extended Impact Report
What are the four levels of the BRM Role Competency model? Answer:
Explorer, Beginner, Practitioner, Master
What are the five (5) characteristics that make up the BRM mindset? Answer: Purposeful, Self-actualized, Relationship-Centered, Playful, Fearless
What are the different types of activity domains? Answer: Strategic and Execution
What is the definition of a BRM team? Answer: A BRM Team is a group of individuals who have common business relationship management interests and skills and are working towards a common goal
What are common ways to organize the BRM team? Answer: Converge BRMs with partners; position BRMs with organization/function; common matrix management approaches
What is the purpose of a BRM Community of Practice?
Boston Square Portfolio Classification scheme: Answer: describes different management styles for each class of IT investment: Strategic, High Potential, Factory, and Support. Alternate category names: Developer, Innovator, Controller, Caretaker.
IT Governance Answer:
Answer: Responsible, Accountable, Consulted, Informed. R= The doer. A=Buck stops here. C = in the loop I = in the picture
Strategic Relationship Management Process Answer: Used by BRMs and their teams to manage their key business partner relationships. Process: initiation--> discovery --> planning --> execution --> extend & expand
Business Relationship Management Answer: Stimulates business demand for a provider's products and services and ensures that the potential business value from them is captured, optimized and recognized.