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BRMP Certification Exam Prep ( 2025/ 2026) Questions and Verified Answers- 100% Correct, Exams of Customer Relationship Management (CRM)

Business Relationship Manager Professional (BRMP) Certification Exam Prep (NEW 2025/ 2026) Questions and Verified Answers- 100% Correct QUESTION Customer Value Hierarchy Model Answer: Table Stakes Satisfiers Differentiators QUESTION Relationship Strategy on a Page (RSOAP) Answer: -Reach mutual understanding of goals and means to achieve them - Clarifies commitments and expectations - Defines a road map for achieving goals QUESTION RSOAP Overiew (5 sections) Answer: 1) Shared Vision 2) Relationship Characteristics 3) Performance Measures 4) Key Initiatives 5) Operating Principles

Typology: Exams

2024/2025

Available from 07/15/2025

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Business Relationship Manager Professional
(BRMP) Certification Exam Prep (NEW
2025/ 2026) Questions and Verified Answers-
100% Correct
QUESTION
Customer Value Hierarchy Model
Answer:
Table Stakes
Satisfiers
Differentiators
QUESTION
Relationship Strategy on a Page (RSOAP)
Answer:
-Reach mutual understanding of goals and means to achieve them
- Clarifies commitments and expectations
- Defines a road map for achieving goals
QUESTION
RSOAP Overiew (5 sections)
Answer:
1) Shared Vision
2) Relationship Characteristics
3) Performance Measures
4) Key Initiatives
5) Operating Principles
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Business Relationship Manager Professional

(BRMP) Certification Exam Prep (NEW

2025 / 2026 ) Questions and Verified Answers-

100% Correct

QUESTION

Customer Value Hierarchy Model Answer: Table Stakes Satisfiers Differentiators

QUESTION

Relationship Strategy on a Page (RSOAP) Answer:

  • Reach mutual understanding of goals and means to achieve them
  • Clarifies commitments and expectations
  • Defines a road map for achieving goals

QUESTION

RSOAP Overiew (5 sections) Answer:

  1. Shared Vision
  2. Relationship Characteristics
  3. Performance Measures
  4. Key Initiatives
  5. Operating Principles

QUESTION

Business Capability Answer: the expression or the articulation of the capacity, materials and expertise an organization needs in order to perform core functions. The things the business must due in order to operate.

QUESTION

Business Capability Roadmapping Answer: A way to clarify business capabilities needed to implement business strategy and the IT Capabilities needed to enable those business capabilities.

QUESTION

Overview of Business Capability Roadmapping Answer:

  • Identify Business Strategy
  1. Roadmap Business Capabilities
  2. Roadmap Enabling Capabilities
  3. Asses Enterprise Opportunities
  • Prioritize Capabilities and Projects
  • Identify Technologies and Skills

QUESTION

Business Capability Roadmapping Steps Answer:

  1. Identify and roadmap business capabilities
  2. Identify and roadmap enabling IT Capabilities (architecture)
  3. Asses enterprise opportunities
  4. Create capability business case
  5. Update the enterprise capability roadmap
  6. Create project poposals

Answer: Process of defining, measuring, optimizing, and communicating the net value of a Provider investment over time.

QUESTION

Value Management Framework Answer: Strategize Plan Execute Close Manage Portfolio

QUESTION

Purpose of Value Management Answer:

  • Identify initiatives that have the potential to create business value
  • Ensure value is delivered
  • Evaluate investment proposals
  • Avoid bad investment decisions
  • Link compensation to value delivered
  • Optimize value realized

QUESTION

Value Management Process Answer:

  1. Value Creation Ideas (idea document)
  2. Value Creation Plan 3 Develop Business Case 4 Approve Business Case (NPV) 5 Capture and Communicate Value

QUESTION

Value Plan Answer:

  1. Definition
  2. Value by timeframe
  3. Reporting Schedule
  4. How measured
  5. How long will the value be measured 6 Stakeholders and their level of committment
  6. Point of action

QUESTION

Business Case Components Answer:

  1. Executive Summary (includes financial highlights)
  2. Project Overview
  3. Business Alignment (strategic alignment)
  4. Infrastructure Impact
  5. Costs (certain or estimated, 1x or ongoing) +/- 10%
  6. Benefits (productivity improvement, cost savings, avoided costs, revenue enhancements)
  7. NPV Assessment - Prime decision support tool
  8. Risk assessment
  9. Alternative Solutions
  10. Value Measurement Plan

QUESTION

Weill Broadbent Classification Scheme Answer: Infrastructure (services) Transactional (payroll) Informational (data to make decisions) Strategic (competitive advantage)

L4: Trusted Advisor L5: Strategic Partner

QUESTION

Demand Shaping Discipline Answer:

  • A set of disciplines, tools and governance mechanisms designed to surface stimulate and shape business demand for Provider products and services in balance with supply constraints.
  • Ensures that provider capabilities are full leveraged.
  • Optimizes value realized through services

QUESTION

Exploring Discpline Answer:

  • Identifies and rationalizes demand for Provider services
  • Identifies business and technology trends with the potential to create value.
    • Identifies new business value initiatives

QUESTION

Servicing Discipline Answer:

  • Coordinates Provider resources
  • Manages the expectations of the Business Partner
  • Translates demand into supply requirements
  • Facilitates Business Strategy, business capability roadmapping, portfolio and program management

QUESTION

Value Harvesting Discipline

Answer:

  • Ensures the success of business change initiatives
  • Tracks and reviews performance
  • Provides input to continuous improvement actives
  • Provides insights to the results of business change and initiates

QUESTION

Demand Shaping aka Demand Management Answer: Goal of the BRM is to create optimum value from limited IT supply. Must also assess demand, it may not be cost effective to satisfy all demand.

QUESTION

Expression Barrier Answer: Lack of clarity of the business strategy - STRATEGIC CONTEXT

QUESTION

Strategic Relationship Management Steps Answer:

  1. Initiation/Overview
  2. Discovery
  3. Planning
  4. Execution
  5. Extend and Expand

QUESTION

Specification barrier Answer:

QUESTION

Value Chain Capabilites Answer: Provide value to the business partner

QUESTION

Demand Governance Capabilities Answer: Those which are needed to managed the demand that flows into the value chain

QUESTION

Enabling Capabilities Answer: Are needed to enable the value chain or demand governance capabilities

QUESTION

Governance Answer: Ensures that stakeholder needs, conditions and options are evaluated to determine balanced, agreed-on enterprise objectives to be achieved; setting direction through prioritization and decision making; and monitoring performance and compliance against agreed-on direction and objectives. Should be doing

QUESTION

Management Answer:

Plans, builds, runs and monitors activities in alignment with the direction set by the governance body to achieve the enterprise objectives. How is should be doing it

QUESTION

IT Governance Benefits Answer:

  • Maintain quality information to support business decision making
  • Generate value from its investment in IT
  • Use IT to achieve operational excellence
  • Maintains IT related risks at an acceptable level
  • Optimize the cost of IT (not over engineered)
  • Comply with legislative, regulatory and contractual requirements

QUESTION

Objectives of Business-IT Governance Answer:

  • Decisions regarding IT are made at the right level
  • Issues of enterprise strategy and business operating model are business decisions
  • Demand is managed based on business value
  • Supply is managed by the Provider Leadership Team

QUESTION

IT Governance Domains Answer: Business IT Principles Enterprise Architecture IT Infrastructure Strategies Business Application Needs IT Investment Prioritization and Value Relization

QUESTION

(UxVxFS)>R U- urgency for change V- Vision FS - First concrete steps R - resistance

QUESTION

Pain Drives Change Answer:

  • Immediate Discomfort (Current Problem)
  • Impending Discomfort (Anticipated Problem)
  • Loss of a gain that is within our grasp (Current Opportunity)
  • Loss of a gain and looks possible to achieve (Anticipated Opportunity)

QUESTION

3 things needed to engage people in change Answer:

  • reason to change (the pain)
  • vision for the new state (the remedy)
  • meaningful path to get started on journey to the new state

QUESTION

Urgency for Change (Business Drivers) Answer:

  • Strategic
  • Financial
  • Customer
  • Operational
  • Employee
  • Regulatory
  • Social

QUESTION

Key Roles in the Transition Network Answer:

  1. Stakeholders (impacted in some way)
  2. Initiating Change Leader (sponsors the change)
  3. Sustaining Change Leader (local institutional power)
  4. Change agents (guide the planning and implementation)
  5. Advocates (use personal influence for the change)

QUESTION

Service Answer: A means of delivering value to customers by facilitating outcomes customers want to achieve without the ownership of specific costs and risks. Also co-created.

QUESTION

Process Answer: a set of structured activities designed to achieve a specific objective. Are consistent and predictable. Takes one of more defined inputs and turns them into defined outputs.

QUESTION

Utility Answer: Fit for Purpose

  • In the context of an IT Service this is its functionality
  • A service it fit for purpose if it supports the performance of the business in some way or it removes some constraint on business activity
  1. Be Present (Face to Face, Focus on Speaker, Use gestures to show interest)
  2. Stop Talking (Don't interrupt, allow speaker to continue at their own pace)
  3. Listen to the tone being used (volume and tone)
  4. Validate understanding (ask clarifying questions, summarize what you think they meant in your own words)
  5. Empathize (understand the other person's perspective, abandon preconceptions, no point scoring)
  6. Listen for the ideas behind the words (what are they really trying to say and why)

QUESTION

Impact of a Message Answer: Verbal 7% Vocal 38% Body Language 55%

QUESTION

Emotional Intelligence Answer: Ability to discern one's own and other people's emotions, to discriminate between different emotions and label them appropriately, and to use emotional information to guide thinking and behavior

QUESTION

Ethos Answer: Ethical Proofs: the credibility that the speaker or author establishes. (Demonstrating a knowledge of the business. Holding a shared belief. Respect the customer)

QUESTION

Pathos

Answer: Emotional Proof: form of persuasion based on emotions of the audience using storytelling (BRM needs to be passionate about a course of action is more likely to persuade the audience)

QUESTION

Logos Answer: Logical Proofs: logic or reasoned argument to construct a proof (business case)

QUESTION

Six Principles of Persuasion Answer:

  1. Reciprocity - give in order to receive
  2. Scarcity - what is unique about your proposal?
  3. Authority - let the audience know why you are a credible authority
  4. Consistency - develop a pattern of behavior
  5. Liking - people say "yes" to people they like
  6. Consensus - people are influenced by what others are doing

QUESTION

Influence Process Technique - Issue Resolution Answer: Framing - define the issue, establish common ground and shared goals Dialog - build on shared goals (set-up, wrap-up and check-up) Enrollment - extends the dialogue to include stakeholders Re-set - involving other parties as it evolves

QUESTION

QUESTION

BRM as Navigator Answer:

  • Facilitate Business-Provider convergence
  • Facilitate business strategy and roadmapping
  • Guide architecture, portfolio and program management

QUESTION

BRM Related Standards Answer: ISO/IEC 20000 COBIT 5 - recommends appointment of BRM ITIL Framework - description of BRM process SFIA (Skills Framework for the Information Age)

QUESTION

Business-Provider Alignment Model Answer: ENVIRONMENT impacts the STRATEGIC CONTEXT and drives the IT STRATEGY and aligns to the IT PORTFOLIO

QUESTION

BRM Competencies - DNA (Develop/Nurture/Advance) Answer:

  • Strategic Partnering
  • Business IQ
  • Portfolio Management
  • Provider Domain Knowledge
  • Powerful Communications
  • Business Transition Management

QUESTION

Strategic Partnering (DNA) Answer: Goal of BRM is to establish a Strategic Partnership between the Provider and the Businesses it serves

QUESTION

Business IQ (DNA) Answer: One of the reasons the strategic partnership goal has been so elusive is that Provider organizations often fall short in understanding and speaking the language of their Business Partners.

QUESTION

Portfolio Management (DNA) Answer: To optimize value realization from a Provider's products, services, assets and capabilities, the discipline of Portfolio Management is crucial to the expression of business strategy and the investment and risk choices that must be made in pursuing that strategy.

QUESTION

Provider Domain (DNA) Answer: The associated disciplines of Service Management are drawn as the next ring because value realization also depends on having the right provider services delivered in the most effective way.