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An overview of monopolistic competition, a market structure characterized by many firms selling differentiated products. It discusses the key features of this market, including product differentiation, easy entry and exit, and the role of advertising. The document also explores how firms in monopolistic competition make pricing and output decisions, and the implications for efficiency and consumer welfare. It contrasts monopolistic competition with perfect competition and monopoly, highlighting the unique aspects of each market structure. Useful for understanding the dynamics of real-world markets where products are not homogeneous and firms have some degree of market power. It also covers the role of advertising and branding in creating product differentiation and influencing consumer preferences, and the long-run equilibrium in monopolistic competition, where firms earn zero economic profit due to easy entry and exit.
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