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Impact of Expectations on Wine Quality Perception and Alcohol's Reaction Time, Quizzes of Mathematical Statistics

Information about two experiments aimed at investigating the impact of expectations on perceived wine quality and the effect of alcohol consumption on reaction times. The first experiment involves wine tasting with different expectation levels induced by interviews, while the second experiment tests reaction times of subjects given alcoholic or non-alcoholic beverages. At α = 0.01, determine if the interviewer's expectations affect perceived wine quality, and observe if alcohol consumption increases reaction times.

Typology: Quizzes

Pre 2010

Uploaded on 08/19/2009

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STAT 3500 QUIZ #3T. DeWees
Name: Score:
Show ALL work for ALL problems.
1. In many ways the perception of a product has more to do with sales than the actual quality of the product.
To assess the effects of expectation on the perception of aesthetic quality, an investigator randomly sorts 21
amateur wine aficionados into three groups, A, B, and C. Each subject is scheduled for an individual interview.
The subjects who were interviewed are asked to rate wine from 1(worst) to 10(best).
As it happens, the three wines are the same for all subjects. The only difference is in the texture of the
interview, which is designed to induce a relatively high expectation of quality in the members of group A; a
relatively low expectation in the members of group C; and a merely neutral state, tending in neither the one
direction nor the other, for the members of group B.
Determine at the α= 0.01 if the perception given by the interviewer has an effect on the perceived quality of
the wine.
Group
A B C
6.4 2.5 1.3
6.8 3.7 4.1
7.2 4.9 4.9
8.3 5.4 5.2
8.4 5.9 5.5
9.1 8.1 8.2
9.4 8.2
9.7
1
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STAT 3500 QUIZ # 3 T. DeWees

Name: Score:

Show ALL work for ALL problems.

  1. In many ways the perception of a product has more to do with sales than the actual quality of the product. To assess the effects of expectation on the perception of aesthetic quality, an investigator randomly sorts 21 amateur wine aficionados into three groups, A, B, and C. Each subject is scheduled for an individual interview. The subjects who were interviewed are asked to rate wine from 1(worst) to 10(best).

As it happens, the three wines are the same for all subjects. The only difference is in the texture of the interview, which is designed to induce a relatively high expectation of quality in the members of group A; a relatively low expectation in the members of group C; and a merely neutral state, tending in neither the one direction nor the other, for the members of group B.

Determine at the α = 0.01 if the perception given by the interviewer has an effect on the perceived quality of the wine. Group A B C 6.4 2.5 1. 6.8 3.7 4. 7.2 4.9 4. 8.3 5.4 5. 8.4 5.9 5. 9.1 8.1 8. 9.4 8.

  1. Many states have been considering lowering the blood-alcohol level at which a driver is designated as driving under the influence (DUI) of alcohol. An investigator decided to test this using the reactions times of 20 subjects. 10 people are given a specified amount of Natty Light (alcoholic) while the other 10 participants are given the same amount of O’Douls (non-alcoholic). The groups did not know which the were drinking. The were then tested on a series of simulated driving experiences and their reaction times were recorded in seconds. Does it appear that alcohol consumption increases reaction time?

O’Doul’s (NA) 0.90 0.37 1.63 0.83 0.95 0.78 0.86 0.61 0.38 1. Bud Light (Alcohol) 1.46 1.45 1.76 1.44 1.11 3.07 0.98 1.27 2.56 1.